Puyi Liu
Ex-BlueCross BlueShield
UX/UI Designer
Designing since 2018 with a background in HCI and Industrial Design. IAAP-certified accessibility professional. Passionate about problem-solving, inclusive design, and lifelong learning. Currently integrating AI into design.
Employment History
CareFirst BlueCross BlueShield - FEPOC
UX/UI Designer - Contract (2021-2025)
Collaborated with another designer to update the design system, including font sizes, colors, and components, ensuring alignment with accessibility (WCAG 2.0) requirements and maintaining consistency.
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Created low-fidelity wireframes and high-fidelity prototype links in Adobe XD using developer mode for cross-functional team members, including developers and testers. This reduced the time spent syncing details and improved work efficiency by at least 30%.
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​Prioritized project tasks with product owners when timelines overlapped and urgency levels varied, ensuring 100% on-time completion of high-quality designs.
TTS (USA) Inc. - Hua Feng Textile Group USA Office
Product Designer (2020-2021)
Conducted research, including user interviews with at least seven footwear designers, material designers, and QA specialists from the client company (Skechers). Mapped the user journey and identified pain points during the COVID-19 period, leading to a 50% increase in material web portal utilization, which has remained stable over time.
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Collaborated with one designer and two developers to refine the material web portal by conducting user testing, comparing research results, and resolving issues identified during testing. Updated Figma files to enhance the user experience, resulting in a 25% reduction in customer complaints.
Pro-Mart Industrial Inc.
UX Designer (2019-2019)
Conducted competitor analysis, heuristic evaluations, and stakeholder interviews as part of the user experience discovery process. Identified product retention features and provided improvement suggestions for new product designs, leading to an average 25% increase in user satisfaction.
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Arranged one-on-one meetings with product representatives from the marketing and design teams before the weekly review meetings to clarify the business needs of the B2B company during the design process. Communicated these needs with team members in advance, improving the efficiency of weekly team meetings.
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Created high-quality product models using Adobe CC and SolidWorks, ensuring timely delivery.
Nepo Inc.
Education
University of California, Irvine
Master degree on Human-Computer Interaction and Design
California State University Long Beach
Bachelor degree on Industrial Design
Hongik University
Study abroad on Product Design
Certificates
International Association of Accessibility
Professionals (IAAP)
Google UX Design Certification
Google AI Essential
Enterprise Design Thinking Practitioner
Product and Graphic Designer - Part Time (2017-2019)
Recommended and created graphic and 3D designs based on competitor research analysis, then presented them to the design lead.